The major task for this project is not making the music itself, rather producing a music video for it. In class last year, we were taught that there are three general types of music videos: the performance, the narrative, and the concept. Usually, the first music video by an artist is the performance type, showcasing and promoting the artist as a figure and introducing them to possible audiences. This type, along with the narrative, is the most common, with the two often being combined as well. The narrative form follows a storyline that often matches the song's lyrics; the third, the concept, is the most abstract, not following a set narrative and taking a highly stylistic / 'artsy' approach.
The concept video is not normally taken on as the first video for an artist, but I think I'll be taking that risk. Aside from the obvious hurdles of producing the video on my own, the abstract qualities of a concept video would likely be more fitting with the sound of my music. Some of my main stylistic inspirations musically also produce concept videos quite a bit, and it fits with their music really well, much more than a narrative or even performance would. Fuzzy layers of color melding with each other capture the soothing feeling of ambient music and more synth-based witch house, which is one of the main options I'm considering.
(left to right: CRIM3S - MEET ME HALF DEAD, Mount Eerie - Ocean Roar, White Ring - SHAKEN TO SLEEP)
However, there are also examples of performance videos combined with the stylized aspects of a concept. The examples I've seen of this kind usually feature the artist in front of a green screen performing the song with visuals and layering behind / in front of them. This style can work for a load of genres, and would likely be a good direction in terms of marketing since it resonates with the internet-based sensibilities of contemporary audiences. I'll probably be taking this route, depending on if the song I choose for the video is vocal-centered or not (probably not lol). Even still, I think it would be fun to experiment with layering and chroma keying techniques since it just looks so cool every time.
